Add a product finder quiz to Shopify without an app

A product finder is the "which one should I buy?" page most stores never build. Shoppers answer a few questions and get one product with a reason, instead of a collection page with forty. You do not need an app with a dozen permissions to run one. Here is how to do it with a single block in your theme, and what the alternative looks like when you want the deeper integration.

What a product finder needs to do

Three things, in this order:

1. Ask a handful of questions the shopper can answer without knowing your catalogue. Need first, then preference, then a constraint like budget.
2. Map answers to products. Every option should point at the one or two products it fits, so the result is chosen by rules rather than guesswork.
3. End with an action. On Shopify, that means the recommended product lands in the cart, ideally with a discount code already applied, and the shopper goes straight to checkout.

Capturing the email is the fourth thing, and it works best right before the result, once the shopper has invested a minute and wants the answer.

Option 1: one Custom Liquid block, no app

Every Shopify theme built in the last few years has a Custom Liquid section. It takes HTML and Liquid and renders it on the page. That is all an embedded quiz needs.

1. Publish your quiz and copy the embed snippet from the Share tab. It looks like this:

<script src="https://funelyze.com/embed.js" data-quiz="your-quiz"></script>

2. In your Shopify admin, open Online Store → Themes → Customize.
3. Pick the page (a new page called "Find your match" works well), click Add section, choose Custom Liquid, and paste the snippet.
4. Save. The quiz renders inline where the section sits, in your brand colours, on any theme.

For a popup instead of an inline quiz, use the popup snippet from the same tab and point it at any button on the page:

<button class="open-quiz">Find my match</button>
<script src="https://funelyze.com/embed.js" data-quiz="your-quiz" data-mode="popup" data-trigger=".open-quiz"></script>

The result page adds the recommended product to the cart through a cart permalink, which is a plain Shopify URL and works on every theme. The cart permalink guide explains the format if you want to build the links by hand.

Option 2: the app, when you want the deeper integration

The block approach never touches your store data. That is its strength and its limit: it cannot pull your live product list, and leads stay in the quiz tool rather than in Shopify.

The Funelyze Shopify app closes that gap. It asks for three permissions: read products, write customers, and read orders, which it uses only to show the revenue from orders your quiz filled. With it, you pick products from your live catalogue, sold-out variants are marked so a result never points at something nobody can buy, and every lead becomes a tagged Shopify customer your email tool can see. It ships as a theme app extension, so you switch it on in the theme editor like any other block.

Pick the app if you already run Klaviyo or a similar tool from Shopify customers, or if your catalogue changes often. Pick the block if you want zero permissions and ten minutes.

The March 2027 change

Shopify has announced that pasted script tags stop running on checkout and, over time, on storefronts built on the newest architecture. A Custom Liquid block on a theme page is not a checkout script and keeps working today, but the direction is clear: theme app extensions are the long-term home for storefront embeds. If you start with the block, you can move to the app later without rebuilding the quiz.

Five questions that work for most stores

If you are writing the quiz yourself, start with these and rename them for your products:

1. What are you looking for today? (need)
2. What matters most to you? (preference, often with a short insight screen after it)
3. Which of these describe you? (a multi-select with a "none of these" option)
4. How often will you use it? (usage, which separates the starter product from the pro one)
5. What is your budget? (a hard limit that rules products out rather than in)

There is a longer version in five questions that work for any product finder.

Try it before you build it

The product finder template is the real quiz with placeholder products. Paste your website in the builder and it drafts the questions from your catalogue. No account is needed until you publish, and the free plan has no card.