Fit finder quiz for clothing stores: fewer returns, more confident buyers

Mapping

Which answer leads to which product

Relaxed or oversized

Relaxed Tee in their usual size. The cut does the loosening, so sizing up only makes it longer.

Slim, between two sizes

The larger size in the Slim Chino. A little stretch will not rescue a tight waist.

Work

Everyday Overshirt, true to size, with room for a layer underneath.

Over 190 cm

The tall length where you have one, named in the result so they do not have to look for it.

What works

Asking about fit before the order, not after

• Anchor on brands they know

  Name one or two well-known high-street brands in the size question. "M in most shops" is a reference point you can translate into your own sizing.

• Ask how they like it to fit

  Two people with the same measurements buy different sizes because one likes it close and one likes it loose. Let the preference shift the size.

• Say what the fabric does

  Heavy cotton, a little stretch, true to size: one line on the fabric tells the shopper how the piece will sit, which a size alone does not.

• Put the size in the cart

  Make each size a variant and let the answers choose it. The shopper checks it and pays, instead of picking again on the product page.