Skincare quiz for Shopify: match every visitor to a routine

Mapping

Which answer leads to which product

Oily, with breakouts

Clear Skin Gel Cleanser first. The salicylic acid does the work, so the moisturiser beside it should be light.

Redness & sensitivity

Barrier Repair Serum, and nothing fragranced or acid-based in the same result, whatever the budget.

Just the essentials

A cleanser and Daily Glow Moisturiser. Leave out the serum they have just told you they will not use.

Fine lines or dark spots

Your premium pick, with a line saying these take weeks of daily use to show.

What works

What a good skincare quiz gets right

• Ask how skin feels, not what type it is

  Plenty of shoppers have the wrong label for their own skin. Answers like "tight after washing" or "shiny by lunch" give a truer picture than a list of types, and you map them to the type yourself.

• Let sensitivity overrule everything else

  Someone who picks redness should never be sent a strong acid. Rules run in order and the first match wins, so put the sensitivity rule above the budget rules.

• Match the routine to the time they have

  If they chose the essentials, a five-step result gets ignored. Recommend fewer products and say which one matters most.

• Say how long to give it

  Tell them to use the routine daily for four weeks before judging it. It heads off the "this did not work" email after the first week.

Further reading: Skin type quiz questions: how to map answers to a routine